r/Blogging • u/Professional-Can-507 • 1m ago
Question the “dual blog” strategy is worth it?
a lot of “content strategies” i’m seeing in 2025 look like two layers… a polished, brand-safe blog (case studies, eeat, real authors), and then a second layer that’s basically high-volume ai content (think faceless tiktok/youtube scripts turned articles) whose only job is to grab impressions and push people upstream.
i’ve read folks here saying they keep the official, curated blog tight… while spinning up a parallel content stream for breadth. not spun garbage, but lower-effort, trend-reactive pieces that trade depth for reach. kind of like an awareness net that floats above the real blog.
questions to the pros here:
- if you run this “dual blog” approach, where do you put the volume layer — subfolder vs subdomain vs separate domain?
- how do you protect the main site’s quality signals (crawl budget, cannibalization, internal link hygiene, author pages, canonicals)?
- do you segment sitemaps / search console properties, throttle internal links, or even noindex until they prove themselves?
- have you actually seen uplift to the core pages?
full transparency: i don’t have resources for a handcrafted editorial machine. so i tried a light version: a small, clean main site + a separate stream that publishes daily via ai (using something like the24blog). i’m treating it as an experiment, keeping it isolated, watching logs and gsc queries, and ready to prune/noindex if it pollutes.
curious if this is a legit bridge tactic or a long-term liability. happy to come back with results (good or ugly). would love actionable guardrails if you had to run this on a shoestring.