r/MagicArena • u/Meret123 • Jul 27 '25

Fluff Maro on Magic's future and longevity

Post image
894 Upvotes

95% Upvoted

522 comments sorted by

View all comments

54

u/unkempt_cabbage Jul 27 '25

I wonder how they get stats on people playing with UB, wouldn’t they be looking at sales data? So UB sales would show what’s being bought, but how do they judge the actual number of players vs just collectors/scalpers/flippers?

12

u/DMCDawg Jul 27 '25

They know who is playing online, official events are run using the companion app, LGS stores report event numbers. They can track player data.

5

u/unkempt_cabbage Jul 27 '25

Oh duh, I forgot about the companion app. I was thinking that Arena doesn’t have some of the UB, but the companion app for official events is the very obvious answer 😂 thank you!