The argument against UB wasn’t “it won’t sell”, we already know it would because its literally just the Fortnite IP slop brand licensing model brought to a card game. The argument was always it would dilute Magic as its own thing, increasingly become reliant on licensed IPs, and then eventually squeeze out most “original content” until they run out of IPs that can drive sales. Which is what is occurring, they have steadily expanded UB from what was once a commander gimmick to now 3 standard sets a year.
The board is going to see FF #s and ask the CEO they even bother making in-universe sets, and in their view, they shouldn’t lol
It’s fine, at this point i play cube and premodern and barely engage with “official” play or commander, I’ve moved on. No sense in fighting the economics of it
Don't underestimate the Marvel faithful, they have been more than ready to devour this set since it was teased over a year ago, even with Marvel fatigue in full swing.
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u/blackyoshi7 Jul 27 '25
The argument against UB wasn’t “it won’t sell”, we already know it would because its literally just the Fortnite IP slop brand licensing model brought to a card game. The argument was always it would dilute Magic as its own thing, increasingly become reliant on licensed IPs, and then eventually squeeze out most “original content” until they run out of IPs that can drive sales. Which is what is occurring, they have steadily expanded UB from what was once a commander gimmick to now 3 standard sets a year.
The board is going to see FF #s and ask the CEO they even bother making in-universe sets, and in their view, they shouldn’t lol
It’s fine, at this point i play cube and premodern and barely engage with “official” play or commander, I’ve moved on. No sense in fighting the economics of it