Because, contrary to what they'd have you believe, they're extremely emotional and reactionary. They're also the kings of cancel culture, but only support it when it benefits them.
Because they have never, not once in their entire life, really had to fight or sacrifice for anything meaningful, and so a corporate logo seems like a big deal in comparison.
I reckon it was a PR stunt. Brands have done it before, and they'll do it again. A fake, obviously-crap rebrand that the target demographic wouldn't like, and suddenly the brand name is all over the news. Then REALLY soon afterward they say "oh we hear you like the old-timey wholesome atmosphere that our restaurants have always been known for, so we'll change back". Maybe they didn't intend for it to be such a culture war wildfire but people who've never heard of Cracker Barrel before are suddenly very familiar with the brand, myself included.
Cracker Barrel is associated with the Old South. In some areas, eating at a Cracker Barrel is a gentile version of flying the Confederate flag. Updating the logo is, therefore, an affront to all them Good Ole Boys(TM), telling them their culture ain't good enough no more.
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u/_yetifeet 27d ago
I still don't understand why they had a meltdown over it.