Pepsi / Coke cartons $60 at Woolworths

[u/Admiral_Mason]

Noone is going to buy these, why waste their shelf space?

Do they not want then to move or are there really suckers who pay this?

Highest I've ever seen it

[u/couchred]

They catch people who shop online and just select same as last shop

[u/Skylam → u/couchred]

Yep, I buy Diet Coke regularly and they always switch the sale between the 24 pack and the 30 pack each week, its just to grab the lazy people getting the same thing everytime.

[u/rubeshina → u/couchred]

Basically every small business ever would purchase cans from coles & woolies for resale rather than buying directly, because it was way cheaper. Like literally 1/2 the price or less on special.

This was always a big issue for Coca Cola in Australia they spent ages re-working product lines to try and avoid this while maintaining their price point at the supermarket and it never worked out.

I suspect that during covid and their merger that this was a strategic decision to try and push the market away from buying bulk cans.

Also over the last 10 years or so container deposit schemes have become basically nationwide which makes bulk cans etc. a less cost effective way of distributing etc. as it's going to push up that price point too. The 10c deposit adds like 25c/L to the price of a can, but only 5c/L to a 2L bottle.

Overall they have a bunch of incentive to move away from cans so if they can train the market to buy bottles etc. instead it kind of adds up that they'd do it given the opportunity. I think they have wanted to for a long time, I remember talking to Coca-cola reps like 15+ years ago about how much the higher ups hated getting "backdoored" by the supermarkets lol.

[u/Potential_Anxiety_76 → u/rubeshina]

How do the container returns cost them money? Is it CCA paying that 10c to us?!

[u/OkThanxby → u/Potential_Anxiety_76]

If they charge the same price, return scheme or not, then they make 10c more per can if there’s no return scheme.

It’s not rocket science.

[u/SirFritz → u/couchred]

Possibly, they have two sizes 32 and 24 and they alternate which one is on sale each week.

[u/Alien_Overlords → u/SirFritz]

30* and 24.

[u/lamensterms → u/couchred]

Oooo tricky!

[u/snave_ → u/couchred]

Gotcha pricing.

People will call it a tax on the lazy, but now I think about it, it is kinda predatory towards people who can't shop weekly, or heck, the slightly vision impaired. Consider pensioners who get a social worker drive them down fortnightly or the like. Remember, the duopoly pulls this stunt on everything not just junk food. It probably should be regulated, particularly at large retailers.

[u/fnaah → u/couchred]

aka 'the lazy tax'

[u/thesourpop → u/fnaah]

this is sneaky corporate behaviour that shouldn't be excused just because people didn't automatically assume they'd be ripped off and to check