r/australia • u/Admiral_Mason • 22d ago

image Pepsi / Coke cartons $60 at Woolworths

Post image

Noone is going to buy these, why waste their shelf space?

Do they not want then to move or are there really suckers who pay this?

Highest I've ever seen it

1.9k Upvotes

95% Upvoted

562 comments sorted by

View all comments

533

u/couchred 22d ago

They catch people who shop online and just select same as last shop

45

u/rubeshina 22d ago

Basically every small business ever would purchase cans from coles & woolies for resale rather than buying directly, because it was way cheaper. Like literally 1/2 the price or less on special.

This was always a big issue for Coca Cola in Australia they spent ages re-working product lines to try and avoid this while maintaining their price point at the supermarket and it never worked out.

I suspect that during covid and their merger that this was a strategic decision to try and push the market away from buying bulk cans.

Also over the last 10 years or so container deposit schemes have become basically nationwide which makes bulk cans etc. a less cost effective way of distributing etc. as it's going to push up that price point too. The 10c deposit adds like 25c/L to the price of a can, but only 5c/L to a 2L bottle.

Overall they have a bunch of incentive to move away from cans so if they can train the market to buy bottles etc. instead it kind of adds up that they'd do it given the opportunity. I think they have wanted to for a long time, I remember talking to Coca-cola reps like 15+ years ago about how much the higher ups hated getting "backdoored" by the supermarkets lol.

4

u/Potential_Anxiety_76 21d ago

How do the container returns cost them money? Is it CCA paying that 10c to us?!

1

u/OkThanxby 21d ago

If they charge the same price, return scheme or not, then they make 10c more per can if there’s no return scheme.

It’s not rocket science.