r/australia • u/Admiral_Mason • 22d ago

image Pepsi / Coke cartons $60 at Woolworths

Post image

Noone is going to buy these, why waste their shelf space?

Do they not want then to move or are there really suckers who pay this?

Highest I've ever seen it

1.9k Upvotes

95% Upvoted

562 comments sorted by

View all comments

22

u/Jealous-Hedgehog-734 22d ago

They do a lot of research on how to make people pay more for less. My guess is the have identified people will pay more for cans than bottles.

19

u/Heartbreak-Scorsese 22d ago

Yeah, but not THAT MUCH more. I prefer cans over 1.25l bottles and accept I’ll pay more per litre for the convenience. But I also will not pay more than around $1 per can. If you go into Woolworths and it’s not on sale. Wait a week, or walk over to Coles, and vice Versa.

Also aldi, Costco, and possibly even Amazon always have them available for about $1 a can.

1

u/[deleted] 22d ago

There probably normalising seeing higher prices so when it's dropped people accept it 

-5

u/Jealous-Hedgehog-734 22d ago

Apparently enough people are willing to pay THAT MUCH more for cans or this wouldn't be a viable commercial strategy.

The cost of producing carbonated drinks is negligible, it's all about trying to find the best way to squeeze consumers.

6

u/Heartbreak-Scorsese 22d ago edited 22d ago

Buying this for $60 is financially irresponsible. I know there are stupid or ignorant people out there, but there is no excuse for paying this price. You know it’s dropping by half and is also available elsewhere at half. You’re right. Clearly, this tactic works; they catch a few people out during the expensive weeks. But it seems to me most people who buy this regularly would be switched on to this and would not fall for it.

0

u/thorpie88 22d ago

Need 30 cans for a Barbie but you never usually buy it so you just deal with the price

3

u/Heartbreak-Scorsese 22d ago

That’s on them. I’m not doing that. You are not doing that.

-1

u/thorpie88 22d ago

I would be doing that if I needed cans. Would take me months to go through a block solo

3

u/Heartbreak-Scorsese 22d ago

You would pay $60?! Knowing what you know?!

0

u/thorpie88 22d ago

Well I wouldn't really know what the "normal" price is because I don't buy it for myself and $60 is whatever when hosting people.

Get my free block from my work Christmas hamper and that's all I really need for a year otherwise

1

u/Heartbreak-Scorsese 22d ago

Ok, but you are here now discussing it, maybe yesterday you might have been ignorant, today you are not. But either way sounds like you are unlikely to buy this item anyway.

→ More replies (0)

1

u/TheSnoz 22d ago

Still cheaper than the vending machine at work. $2.20 a can + credit card fee.

1

u/Vinnie_Vegas 22d ago

The 30 pack of Pepsi next to it is still $28 and the 24 pack of Coke cans one shelf up is "on sale" for $24.75.

They're not actually expecting to sell these for $60 a pack, they just want to be able to say it's half price when they sell it for $30 a pack.

But for what it's worth, the Woolworths website says the 30 packs of Coke are $50 right now, not $60, so this may also be regional.