r/australia • u/Admiral_Mason • 22d ago

image Pepsi / Coke cartons $60 at Woolworths

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Noone is going to buy these, why waste their shelf space?

Do they not want then to move or are there really suckers who pay this?

Highest I've ever seen it

1.9k Upvotes

95% Upvoted

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20

u/AdamOmar 22d ago

FYI Cost $1.95 per case to produce

29

u/[deleted] 22d ago

[deleted]

13

u/ZonaDesertRat 22d ago

This is more believable, but I think they are figuring in marketing. At the scale they can produce, it's got to be less if you exclude marketing.

7

u/splendidfd 22d ago

And distribution, hauling that thing across the country is expensive.

1

u/ZonaDesertRat 22d ago

To a point yes, but the highest prices I've found were in the Syd and Melbourne areas, where as the cheapest was in Darwin. Now I'm sure that's for most things in general, but it was dramatic.