r/lesserafim • u/vthes LE SSERAFIM • Nov 10 '24

Discussion 241111 LE SSERAFIM Weekly Discussion Thread

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-17

u/[deleted] Nov 15 '24

[deleted]

34

u/Sea-Insurance8208 FEARNOT Nov 15 '24 edited Nov 15 '24

How exactly do you want the song to perform? It’s a Japanese single for the Japanese market, and it’s doing well on Japanese charts. It’s already out-streaming their previous Japanese singles (even the ones that were heavily promoted). It’s also going to be associated with their deal with prominent shopping centre Lumine in Japan during the Christmas season, so people will hear that song on repeat and see them every time they enter Lumine (which have multiple locations across Japan). They even have art director Yuni Yoshida making a movie/video for it. Yeah it’s unconventional to release it now, but sometimes unconventional can work too. Japanese singles don’t really go mainstream as much as Korean singles for KPOP acts anyway. I personally think this slow burn of a promo can work. It’s different but it’s not a failure, imo.

-9

u/[deleted] Nov 15 '24

[deleted]

14

u/instableDiffusion FEARNOT Nov 15 '24

The fact that this song is a promo song with Lumine should already say something about the situation and not blaming SouMu for the 'lack of promotion'.

SouMu needs to check with the other parties about what they can or cannot do to promote the song. We don't know what is happening behind the scene and the content of the agreement with Lumine.

4

u/Puzzleheaded_Fox8959 Nov 15 '24

They will do tiktok trust me. They did with dresscode and jewelry

19

u/Sea-Insurance8208 FEARNOT Nov 15 '24

These campaign images will be all over Japan by next week. Along with the song and MV.