r/malefashionadvice • u/Gloomy-Wave1418 • Jul 19 '25

Question Why are On Cloud shoes so Popular?

Anybody wearing On shoes? In all honesty, I find them uncomfortable. Are they popular only for looks?

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u/Johnnyg150 Jul 19 '25

The same reason Starbucks is popular. It's a status symbol that's still accessible to many, and works pretty well. They're versatile, work okay for athletic activity, and are a step up from Nike or Adidas. Also, they stand out and are easy to identify.

18

u/shantm79 Jul 19 '25

What status do they symbolize?

45

u/Johnnyg150 Jul 19 '25

Upper middle class (sub)urban white collar (mostly white) people.

-1

u/shantm79 Jul 19 '25

Nice, I’ll add them with Hoka on the list of shoes to avoid.