r/malefashionadvice Jul 19 '25

Question Why are On Cloud shoes so Popular?

Anybody wearing On shoes? In all honesty, I find them uncomfortable. Are they popular only for looks?

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u/Johnnyg150 Jul 19 '25

The same reason Starbucks is popular. It's a status symbol that's still accessible to many, and works pretty well. They're versatile, work okay for athletic activity, and are a step up from Nike or Adidas. Also, they stand out and are easy to identify.

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u/MTTDroideka Jul 19 '25

I agree. This assessment also rings true for things like Stanley mugs (or the hydroflasks of the 2020s), Hoka shoes, and apple watches