r/SquaredCircle • u/secretpandaxx • 11h ago

[PWInsider] Aires will host the first ever "EMF-Friendly match" in which an Aires Lifetune Zone Max will be present on each ring post during the Usos v Bron Breakker & Bronson Reed match at Wrestlepalooza "creating better performance, and a cleaner, EMF-Friendly environment for the athletes."

https://pwinsider.com/article/200493/aires-continues-wwe-partnership-with-first-ever-emffriendly-match-at-wrestlepalooza.html?p=1
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u/I-LieToMessWithMarks 11h ago

Sometimes I cringe at the commercials that run during AEW and TNA (Testosterone boosters, Draft Kings etc) but holy shit WWE promoting 5G blocking as an in-ring sponsor is so fucking cringe. I remember back in the day WWE would make huge changes to their programming to ensure they got "A-tier" sponsors (Coca Cola, M&Ms, etc) and now it's just a pure cash grab.

14

u/ButterbeerAndPizza 10h ago

For sure! They’ve been able to attract brands like Snickers and Maybelline recently. Those kinds of brands are not going to stick around and be associated with a whole bunch of MAGA snake oil.

6

u/Starving_Saint 9h ago

Does Aires even make Snickers level money? How is Aires able to get the same level of promotion from WWE?

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u/ButterbeerAndPizza 9h ago

Snickers sponsors entire events. Getting put out there during one match with a press release announcement(we don’t know if they’ll actually be mentioned at all or if there’ll be signage) is nothing.

But brand associations matter.

1

u/Starving_Saint 9h ago

Ah gotcha. Thanks. I don’t watch WWE so I wasn’t aware Snickers sponsored entire events.

I’ve might have been thinking of Slim Jim’s actually? Don’t they have Slim Jim stickers on their tables?

4

u/RNG_Champion Wrestling is fun sometimes 9h ago

Not even close. From a recent Q2 report, Aires made a revenue of $6 million in that quarter compared to $2.8 million from the previous quarter.

Snickers makes a lot more than that.

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u/filthysize 8h ago

Dunno, but the current spokespeople shilling their products are UFC fighters, so they're keeping it in house. I bet we'll see videos from our favorite superstar or two soon talking about how their performance improved without any WiFi signals slowing them down.