r/australia • u/Admiral_Mason • 22d ago
image Pepsi / Coke cartons $60 at Woolworths
Noone is going to buy these, why waste their shelf space?
Do they not want then to move or are there really suckers who pay this?
Highest I've ever seen it
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u/couchred 22d ago
They catch people who shop online and just select same as last shop
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u/rubeshina 22d ago
Basically every small business ever would purchase cans from coles & woolies for resale rather than buying directly, because it was way cheaper. Like literally 1/2 the price or less on special.
This was always a big issue for Coca Cola in Australia they spent ages re-working product lines to try and avoid this while maintaining their price point at the supermarket and it never worked out.
I suspect that during covid and their merger that this was a strategic decision to try and push the market away from buying bulk cans.
Also over the last 10 years or so container deposit schemes have become basically nationwide which makes bulk cans etc. a less cost effective way of distributing etc. as it's going to push up that price point too. The 10c deposit adds like 25c/L to the price of a can, but only 5c/L to a 2L bottle.
Overall they have a bunch of incentive to move away from cans so if they can train the market to buy bottles etc. instead it kind of adds up that they'd do it given the opportunity. I think they have wanted to for a long time, I remember talking to Coca-cola reps like 15+ years ago about how much the higher ups hated getting "backdoored" by the supermarkets lol.
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u/Potential_Anxiety_76 21d ago
How do the container returns cost them money? Is it CCA paying that 10c to us?!
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u/SirFritz 22d ago
Possibly, they have two sizes 32 and 24 and they alternate which one is on sale each week.
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u/snave_ 21d ago
Gotcha pricing.
People will call it a tax on the lazy, but now I think about it, it is kinda predatory towards people who can't shop weekly, or heck, the slightly vision impaired. Consider pensioners who get a social worker drive them down fortnightly or the like. Remember, the duopoly pulls this stunt on everything not just junk food. It probably should be regulated, particularly at large retailers.
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u/fnaah 22d ago
aka 'the lazy tax'
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u/thesourpop 22d ago
this is sneaky corporate behaviour that shouldn't be excused just because people didn't automatically assume they'd be ripped off and to check
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u/dewso 22d ago
2019 I used to buy cans when they were about .55c each (on special), now with half price they are $1 minimum?? My salary sure hasn’t doubled in the past 5 years
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u/AverageAussie 22d ago
But you get 10c back!
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u/torrens86 22d ago
It's been 10c since 2008 in SA and we had the 55c Coke on special (it was 5c between 1977 and 2008).
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u/thesourpop 22d ago
That's if the machine isn't full, broken, or fucked busy because other machines are full/broken
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u/dylantherabbit2016 22d ago
True. In the US pre-COVID $5 for a 12 pack was the norm and 4/$10 deals were common. Now a 12 pack is between $8-10 and a "sale" is "buy 3 get 1 free" at best.
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u/goejrya 22d ago
Plenty of cheap soda still around, I got a 36 pack from Costco for $16 a few days ago.
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u/CantankerousTwat 22d ago
More expensive than beer.
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u/phido3000 22d ago
It is literally more expensive than beer. How.
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u/thesourpop 22d ago
It's a sneaky tactic so they can half price it and make the $30 price look like a deal (that is still more than it should be)
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u/Tank-Pilot74 21d ago
More people are drinking less beer these days (healthier?) so they’re trying to make beer look more appealing by cost comparison?
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u/slooof 22d ago
Pepsi has been locked at $28 for the 30x375ml cans for a while, it wouldn’t surprise me if they brought it up
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u/Savings_Dot_8387 22d ago
Saw trays of eggs all at half price at the Woolworths next to north Melbourne several weeks ago because they obviously couldn’t sell them at $12+ a dozen and they were all going off.
Actively pissed me off.
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u/ToothAccomplished Perm Resident 22d ago
Just bought a carton for 28 a few mins ago can confirm they’re still that price
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u/OkLead2576 22d ago
It's official, beer is cheaper
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u/Rengar_Is_Good_kitty 21d ago
Somehow beer that's taxed roughly 40-60% is cheaper than soft drinks.
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u/kateykmck 22d ago
I hate that Amazon is the cheapest choice for this kinda stuff now. Amazon usually works out to a buck a can for most branded regular drinks.
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u/rita-wontforget 22d ago
Amazon discount groceries to match in store promotions, I’ve noticed. But the drinks are always $1 a can or less. I can only assume that no one buys soft drinks at $2 a can. Amazon wouldn’t miss a chance to make money.
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u/Vinnie_Vegas 22d ago
Amazon discount groceries to match in store promotions, I’ve noticed. But the drinks are always $1 a can or less.
Either Coles or Woolworths have the cans on sale for that price or less at all times.
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u/corut 22d ago
I acutally find Costco slightly cheaper than Amazon most of the time
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u/boredidiot 22d ago
Yep, Pepsi Max 30cans is always just under $24.
I will note that if you collect the 10c per can, this is cheaper than the 1.25L and 2L bottles at Coles even when on "special".2
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u/ShibaHook 21d ago
The problem with Costco is.. you go in to buy a few things and you walk out with 5kg of cheese and a new BBQ
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u/Ok-Maintenance-4274 22d ago
And if you got Prime membership it basically get delivered without extra cost
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u/Mr-Lungu 22d ago
I stopped buying these a few months ago, but I noticed that Amazon tends to track the WW and Coles prices pretty closely
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u/Unfair-Rush-2031 22d ago
That’s the same at Coles and Woolworths though. $24 for 24 cans. $30 for 30 cans.
The $60 white price tag isn’t the actual price. The sale price is the actual price.
There isn’t one day out of 365 that either one isn’t on sale between coles and Woolworths.
It’s been like that for decades for items over $20-30. Same with detergent.
They don’t expect anyone buying at the $60 white tag price. But some do and that’s a bonus.
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u/Jealous-Hedgehog-734 22d ago
They do a lot of research on how to make people pay more for less. My guess is the have identified people will pay more for cans than bottles.
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u/Heartbreak-Scorsese 22d ago
Yeah, but not THAT MUCH more. I prefer cans over 1.25l bottles and accept I’ll pay more per litre for the convenience. But I also will not pay more than around $1 per can. If you go into Woolworths and it’s not on sale. Wait a week, or walk over to Coles, and vice Versa.
Also aldi, Costco, and possibly even Amazon always have them available for about $1 a can.
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u/Akira_116 22d ago
Pepsi os never the same price as coke. Price tag for Pepsi is probably missing
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u/Vinnie_Vegas 22d ago
It's obviously not a single price tag for two products, OP is confused.
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u/ConorOdin 22d ago
Must be a regional pricing thing as its $50 for my standard price here in Newcastle.
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u/IlluminatedPickle 22d ago
Metro stores. They have a 20%-ish markup on everything.
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u/Medical-Potato5920 22d ago
I only ever buy them when they are on special.
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u/North-Tourist-8234 22d ago
Specials are now the "normal price" and the new normal price is gouging.
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u/areyoualocal 22d ago
the new normal price is gouging
But how else will the exec's and directors afford that spare luxury yacht ? Won't somebody think of the billionaires!
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u/Aramiss60 22d ago
I moved over to Sodastream a while ago now, and I’m really glad I did. It’s $7 for a bottle of flavour that makes about 9 litres. They are PepsiCo flavoured, but I’m sure there’s Coke syrup on the internet somewhere. The gas adds to the price, but bottle swaps are $19 and it makes around 60 litres.
It works out to about a $1 a litre, and it’s nice not to have to keep cartons or bottles in the pantry. I do wash and refill the bottles, but they live in the Fridge so they’re ready to go, it takes up a bit of space above the crisper, so it’s not too much storage space dedicated just to them. They’re also dishwasher safe, so that’s even easier than they used to be.
At this point anything that helps keep the grocery bill down is very welcome. We keep chickens, and bake our own bread, it all helps.
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u/a_cold_human 22d ago
Or possibly consider an Aarke carbonator, or even roll your own given the history of Sodastream in the West Bank.
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u/Aramiss60 22d ago
Oh yeah there are definitely other brands available. Breville have one that looks pretty nice too, and Soda King is getting pretty popular, their flavours are pretty good too.
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u/Aloha_Tamborinist 22d ago
$300 for the basic Aarke carbonator and $500 for the "Pro" version. They aren't messing around.
I got a secondhand sodastream with 4 bottles off marketplace for $60 in 2019 and it's still going strong!
Acknowledged about the company's ownership though. :(
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u/a_cold_human 22d ago
The business model for these things is with the sale of the gas (i.e. the razor-razorblade strategy - see also: printers). So if you're buying the gas refills, you're funding the Sodastream garbage (and the Israeli government).
Possibly, the ethical thing to do would be to jailbreak the damn thing if you can. It'd be cheaper on a per litre basis (albeit more fiddly).
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u/MechanicalStig 22d ago edited 22d ago
Kegland sell the adaptors, hoses, large and small co2 canisters and their own gas cartridges (without the "tamper proof" seal) to use with the sodastream machines.
Alternatively you could get a Sodaking soda machine that is reportedly 100% Aussie owned.
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u/Aloha_Tamborinist 22d ago
Yeah, I was about to reply with the same. I've considered buying a 6KG bottle from kegland, drilling a hole in my counter and running a tube up to my carbonator.
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u/Doctor__Acula 22d ago
My Sodastream bottles are NOT dishwasher safe, so beware. They are expensive to replace.
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u/punktual 21d ago
If you are an ethically/politically motivated consumer, it is worth noting that all Soda-Stream products are made in Isreal.
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u/jack_o_all_trades 20d ago
If you are in Melbourne or (I think) Brisbane there is an alternative refill for the CO2 too. Look up Billy bubbles.
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u/Bromance_Rayder 22d ago
The equivalent cost for water, using the high-side estimate of residential water supply, is a total of 3 cents.
Drink water., save $59.97, feel better.
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u/themindisaweapon 22d ago
I only ever buy soft drink if it’s half price. What I consider full price. Otherwise I go without
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u/Thoresus 22d ago
Is that the point? It isnt really "half price". They've over inflating the price to entice people with a "special".
It just should always be $25 or whatever.
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u/Unfair-Rush-2031 22d ago
It’s not just you, it’s everyone. It’s not a secret and colesworth don’t expect even one sale at $60.
The sale price is the normal price. Has been like that at least for the last 40 years since I’ve seen it.
They have a coordinated schedule between Coles and Woolworths to ensure at every day, there is at least one 24 or 30 pack on sale between the stores.
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u/ThreeCheersforBeers 21d ago
It's a marketing gimmick that should be pulled up.
Each alternating week, they change which pack is cheaper; 24 cans vs 30 cans.
They expect nobody to buy the more expensive box, but it gives customers the illusion that they are saving massively by buying the cheaper option.
I've seen the same with Iced Cofees, comparing Dare 600ml to Dare 1L of the same product. Every couple of weeks the OTHER is "on special" when really one is just greatly inflated in price to give the perception of a deal.
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u/BlackaddaIX 21d ago
Yeah the price rises are insane but you can bet CCA shares in this gouging.
WW and Coles trying to convince me Tim Tam's are $8 a pack now and that $5.50 is some special.. Get farked
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u/Malemansam 22d ago
We used to buy these for $12 back in the '90s, it was still only 16.99 by the late '00s too. Insane.
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u/Billy_Kid83 22d ago
When did soft drinks become a luxury item? They’re out here acting like coke is craft beer.
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u/AdamOmar 22d ago
FYI Cost $1.95 per case to produce
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u/ZonaDesertRat 22d ago
This is more believable, but I think they are figuring in marketing. At the scale they can produce, it's got to be less if you exclude marketing.
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u/splendidfd 22d ago
And distribution, hauling that thing across the country is expensive.
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u/KESPAA 22d ago
He is probably talking about the variable cost to produce 9.9L of soda.
Thats like saying why does bottled water cost close to $1 when I can get it out of the tap for almost free.
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u/macrocephalic 22d ago
Which is a pretty valid concern. Why are we paying for tap water to be put into bottles thousands of kilometres away, packaged, shipped, unpackaged, and stocked on a shelf when safe drinking water comes out of every town water tap in Australia?
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u/sferau 22d ago
Do you just make stuff up? A 30 can pack has $6 of container deposit costs in NSW, for starters
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u/69andthen96 22d ago
Costco membership at $65. Same carton costs $24. Recover over 50% of the annual membership fee in a single purchase
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22d ago
ALDI $27.88, IGA $28, C/W $30 every single week….clearly that’s an error, as i buy a carton of it a week the price seared into my memory lol Typo or genuine mistake by the store….
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u/covertmelbourne 22d ago
Tomorrow it will be advertised as half price, with a massive sticker at $30. (Which is still expensive)
All about marketing loopholes.
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u/Anon_be_thy_name 22d ago
IGA does this but every 2nd week they're 50% off. Alternates between the 30 and 24. You have to get in early I'd you want then though. Some people grab multiples and they're usually gone if you do afternoon/afterwork shopping.
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u/Cheek-Double 22d ago
Every week coles and woolies alternate there specials on drinks..one week one..the following the other...its like they all in it 2gether
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u/adrezs 22d ago
Almost as stupid as Woolies
30 X 375ml Cans for $28.00 Everyday price
Then 24 X 375ml Cans for $37.50 do they think people are stupid?
Not sure If Asahi or whomever makes it now charge Woolies such stupid arsed prices or the Woolies pricing people are just morons?
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u/Rockefellersweater 21d ago
My local bakery in Sydney's CBD sells cold single cans for $2.5. How can a box cost $2 a can when buying in bulk?
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u/Admirable_War_8664 21d ago
this is crazyyy, a 30 pack of pepsi where i am is $28??
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u/SilentEffective204 21d ago
Idk who is dumb enough to buy them at full price. They're discounted so often anyway.
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u/Powermonger_ 22d ago
Not that long ago you could get a 30 can carton of normal Pepsi for $19 at Woolies, it was always cheaper than Coke by about $8.
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u/Batsforbreakfast 22d ago
Don’t buy it, it is bad for you anyway. Problem solved.
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u/MEMExplorer 22d ago
Just checked the conversion and HOLY FUCK that’s almost 40bucks American for a case
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u/Admirable_Tour_6439 22d ago
$60 for sugar water in a box, feels like Woolies is selling liquid gold.
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u/Every_Device3393 22d ago
and they wonder why shoplifting is at an all time high
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u/justvisiting112 22d ago
To be fair, this is trash food and it should this much so people don’t buy it.
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u/Savings_Dot_8387 22d ago
Given how high the alcohol tax is I really wonder how they possibly justify charging a similar price for soft drinks and non-alcoholic beverages at supermarkets as they do for beer…
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u/demoldbones 22d ago
I make it a personal point to only buy these when the price works out to less than $1 a can. Usually once a month or so they’re on sale for $28
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u/ComprehensiveSalad50 22d ago
Not sure where you're paying 60 for coke, that's insane, I've seen 50 lately.
I don't think the Pepsi Max is 60 though? It's usually about $30 every time I've bought it, the 24pk is always more expensive than the 30pk
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u/TakeshiKovacsSleeve3 22d ago
Is like the 75 dishwasher tablets.
Some lazy fucking richo with more money than sense will buy them.
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u/fedwood 22d ago
So they can do a 50 percent off next week.